Wellforce Appoints Christine Madigan as System’s First Chief Consumer Officer

Madigan brings decades of marketing, branding and strategy experience to the Wellforce health system.

Christine Madigan

BOSTON, MA – January 13, 2022 – Wellforce, a health system firmly committed to a collaborative, value-based approach to patient care, announced today the appointment of Christine Madigan as its first-ever Chief Consumer Officer. As the newest addition to Wellforce’s dynamic executive team, Christine will lead and advance marketing and communications programs focused on transforming the customer experience.  She will develop and execute strategies that will clearly articulate Wellforce’s differentiating brand vision via strategic marketing, consumer journey mapping and internal communications, as well as support Wellforce talent in their professional growth.

“Christine joins Wellforce at a pivotal moment for health care and brings with her the necessary leadership experience to help create a seamless patient experience across our system,” said David Storto, Executive Vice President and Chief Strategy & Growth Officer for Wellforce. “As a marketing veteran from consumer products, Christine understands the importance of envisioning and building services around consumer needs. She will be a great asset in improving and modernizing the way consumers engage with the health care industry.”

“I’m thrilled to join the leadership team at Wellforce and help build upon their strong foundation as a fully integrated, collaborative health system committed to creating an unmatched experience for consumers and their care teams,” Madigan said. “This is an organization that truly embraces their commitment to improving patient lives and the delivery of health care, and I look forward to building on that momentum in my new role.” 

Madigan joins Wellforce on January 24th from Boston based New Balance Athletics, Inc., where she served in multiple roles, most notably, she championed, built and led the NB global marketing and brand management organization, doubling global brand revenues during her tenure. Prior to New Balance, Madigan was a marketing strategy consultant developing brand equity assessments and marketing strategy for numerous industries including financial services, beverages, restaurants and automotive.  Christine started her career in brand management at Coca-Cola USA in Atlanta and spent almost a decade driving diet Coke brand growth.     

Madigan earned an MBA from the Kellogg School of Management at Northwestern University and her undergraduate degree in economics and classical studies from Tufts University.



About Wellforce

Wellforce is a leading Massachusetts health system comprised of Tufts Medical Center, Circle Health (Lowell General Hospital), MelroseWakefield Healthcare; an expansive home care and hospice network; and a large clinically integrated physician network that cares for more than one million patients per year.  The $2.4 billion health system is dedicated to providing patients with the highest quality of care as close to home as possible.


Media Contact:

Brooke Hynes


Brooke.Hynes [at] wellforce.org