Characteristics
Domains assessed:
Information seeking: Document
Specific context:
Smoking
Validation sample population age:
Adolescents: 10 to 17 years
Modes of administration in validation study:
Face-to-face
Psychometrics
Number of items:
18
Sample size in validation study:
1211
Language of validated version:
English
Main article reference
Primack, B., Gold, M.A., Switzer, G.E., Hobbs, R., Land, S.R., & Fine, M.J. (2006). Development and Validation of a Smoking Media. Literacy Scale for Adolescents. Arch Pediatr Adolesc Med, 160:369-374.
Corresponding author
Brian Primack
Description
Smoking media, specific HL measure containing items r/t author/audience, messages/meaning and representation/reality
Year Measure first Published: 2006
About This Measure
Categorical scoring:
Yes
Scoring categories:
Each item measured on a 5-point Likert scale, with possible raw score range of 0-54, then converted to possible score range of 0-10 by dividing raw score by 5.4; ↑scores = ↑SML
About the Validation of this Measure
Country where validated:
United States of America
Content validity:
Two models on media literacy were utilized to maximize content validity of the scale, 1 British model and 1 U.S. model. 120 Likert-type scale items were created with 15 items representing each of the 8 core concepts. Items related to both persuasive media (such as promotions and advertisements) and narrative media (such as episodes of smoking in films and on television) because of the important role each genre plays in media literacy. Both general and smoking-specific items were included. The pool of items was distributed for review to a convenience sample of 8 leading national experts in media literacy, tobacco control, and public health. 2 hour-long focus groups with 9th- to 11th-grade adolescents were also conducted. One was held at a primarily white high school in a middle-income neighborhood (8 students) and the second at a predominantly African American high school in a low-income neighborhood (11 students). Items were eliminated or altered on the basis of consensus of both experts and students, resulting in a 51-item pool, with several items representing each of the 8 core concepts of media literacy.
